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A share full of dry goods: cosmetic packaging design tips
2022-06-01
With the global epidemic affecting the cosmetics industry in the last two years, the importance of cosmetic packaging design has come to the fore. Having a good cosmetic packaging can attract the attention of consumers, guide consumption and increase cosmetic sales.
What is included in the cosmetic packaging design
1. Packaging labels
This refers to the text, graphics, engravings and printed instructions that are attached to or hung on the cosmetic sales packaging. A label can be a simple sticker attached to a cosmetic product or a carefully designed design as part of the packaging. The label may contain only the name of the product, or it may contain a lot of information that can be used to identify and check the cosmetic product inside, as well as for promotional purposes.
2. Packaging markings
It is a combination of graphics, text and numbers printed on the outside of a transport package. There are three main types of packaging signs: transport signs, indicative signs and warning signs.
3. Packaging design concept
The concept of cosmetic packaging design is the soul of the design. In the creation of cosmetic packaging design it is difficult to develop a fixed conceptual method and a formula such as conceptual procedures. Cosmetic packaging design needs to show the focus, performance angle, performance methods and performance forms.
Features of cosmetic packaging design
1. Highlight the function of the product
In addition to good quality, cosmetics also require more effort in packaging design. In the design of cosmetics packaging, the information and functions of the product can be expressed through the label and the packaging box.
2. Graphic design of labels
Labels for cosmetics are important as they are information labels printed on the outside of the carton, showing various information about the product. The whole design should look beautiful and original, with a colour scheme that meets modern aesthetics. The corresponding design varies from one type of cosmetic product to another.
3. The overall creative concept
The design needs to be conceptualised, and the main thing is to be innovative and meet the aesthetic needs of modern people. Not only does the packaging need to look beautiful, it also needs to be able to highlight the theme and gain more recognition from consumers.
Tips for cosmetic packaging design
1.Packaging materials
Material is the basis of packaging, it is not only related to the form and texture of the packaging, but also the protective role of packaging mainly through the selection of suitable materials to complete. Glass bottle is a transparent, heat-resistant, chemically stable, good barrier packaging materials, can be made into a variety of shapes and sizes of packaging containers, can be used to package all kinds of perfumes and some high-end cosmetics.
2.Packaging shape
Bottled cosmetic containers are the most common and most used one, mainly because most bottled cosmetics are mainly liquid or like creams, liquidity is relatively good, so the bottle is used to contain and protect the contents more suitable. Bottles have a small capacity and can meet the needs of a variety of cosmetics.
3.Packaging colour
Usually, people distinguish different goods through colour, colour can also stimulate consumers' desire to buy, for example: moisturiser packaging using blue, green, giving people a feeling of hydration and freshness.
4. text design
The text on the packaging is an important part of the packaging, it is mainly to convey information to consumers, enhance product recognition, visual communication effect, enhance the attractiveness of the product. Creative and personalised text design can easily attract consumers' attention.
5.Pattern design
The packaging design of cosmetics is generally based on simplicity, only the trademark, name and other necessary information needs to be displayed, in many cases no other graphics, patterns.
Wuxi Meishang Packaging Technology Co., Ltd. is a supplier of cosmetic packaging products and can customize cosmetic packaging according to customers' needs, highlighting their corporate culture and philosophy. If you need it, you can visit https://www.mshar-pack.com/ or call +86 177-1238-8813.
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