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Cosmetic packaging: plastic and glass divide the world
2021-06-22
Over the years, China's cosmetics market has grown at an average annual rate of 15%, and it has begun to take shape. In 2002, the entire market achieved a total sales of 45 billion yuan. According to forecasts, its total market sales in 2010 will reach 80 billion yuan. As the main packaging materials in this market, plastics and glass will also have a greater use.
General cosmetics are mostly in the form of liquids, creams or creams, and do not have a distinctive appearance. It must pass the exquisite and unique packaging design to show its own characteristics. Therefore, cosmetics generally rely on packaging to achieve good sales. Plastic and glass are currently the main cosmetic packaging container materials, and among them, plastic is the most used.
However, plastic materials have great advantages in this respect. They are not only rich in sources, but also have good molding properties. They can be manufactured into plastic containers such as bottles, cans, boxes, etc. of various structures and shapes, and can be used for various decoration and decoration designs.
In addition, in recent years, the application of PET resin to cosmetic containers has developed rapidly, which has led to a major change in replacing glass bottles with plastics.
But we should also see that although glass bottles account for no more than 8% of cosmetic packaging containers, they still have irreplaceable advantages in this packaging field, and they are still the preferred material for high-end cosmetics in the short term. .
Thorough purity, noble and elegant, is the charm of glass bottles. Compared with plastic bottles, its heavy weight makes people feel more trustworthy; and the unique visual effects of frosted glass bottles are far beyond comparison with plastic bottles.
Many perfume manufacturers prefer to use this kind of container to package their products. For example, the Italian BVLGARI women's perfume, its packaging design upholds the tradition of exquisite excellence, with a streamlined frosted glass bottle to highlight its simple lines, the bottle body is The soft emerald green conveys the characteristics of freshness, elegance and friendliness. In addition, it has high gas barrier properties, making glass bottles the preferred packaging material for perfumes and other products that are volatile and easy to lose fragrance.
Cosmetics, especially whitening and nutritional cosmetics, contain a lot of nutrients like food, but they are easily oxidized. This puts forward high requirements on the sealing of the packaging. The barrier of glass bottles is strong, and it is undoubtedly more competent than plastic bottles in protecting the contents.
With the rapid development of modern industry and the continuous enhancement of public environmental protection opinions, paper packaging has become more and more widely used in cosmetic packaging products, and the demand is increasing. Vacuum aluminized paper is one of them. Aluminized paper is mainly composed of base paper, aluminum layer and coating. Because of good gloss and smoothness, good flexibility, high fastness of sprayed aluminum layer, beautiful and environmentally friendly. The main consumer group of cosmetics is women, and the exquisite packaging of cosmetics greatly affects the status of cosmetics in women's minds and their preference for specific brands. Vacuum aluminized paper printing transparent colorful inks can reveal the noble and rich metallic luster, and at the same time give people a kind of psychological hint: after using this kind of cosmetics, you can also be radiant and easy to print. Vacuum aluminized paper is easy to carry out laser holographic processing and has a good anti-counterfeiting effect. According to the needs of different cosmetics, flashing laser LOCO or specific beautiful patterns can be printed on the outer packaging, which is not only beautiful, fresh and easy to identify, but also discourages fake and inferior products. But as far as the entire cosmetics market is concerned, packaging materials are still mainly plastic and glass.
Wuxi Meishang Packaging provides cosmetic packaging services, please contact us if you need it.
General cosmetics are mostly in the form of liquids, creams or creams, and do not have a distinctive appearance. It must pass the exquisite and unique packaging design to show its own characteristics. Therefore, cosmetics generally rely on packaging to achieve good sales. Plastic and glass are currently the main cosmetic packaging container materials, and among them, plastic is the most used.
Although there are many types of cosmetics with different functions, in terms of their external shape and suitability for packaging, there are mainly the following categories: solid cosmetics, solid granular (powder) cosmetics, liquid and emulsion cosmetics, cream cosmetics Wait. According to different forms, the packaging forms are different.
However, plastic materials have great advantages in this respect. They are not only rich in sources, but also have good molding properties. They can be manufactured into plastic containers such as bottles, cans, boxes, etc. of various structures and shapes, and can be used for various decoration and decoration designs.
In addition, in recent years, the application of PET resin to cosmetic containers has developed rapidly, which has led to a major change in replacing glass bottles with plastics.
But we should also see that although glass bottles account for no more than 8% of cosmetic packaging containers, they still have irreplaceable advantages in this packaging field, and they are still the preferred material for high-end cosmetics in the short term. .
Thorough purity, noble and elegant, is the charm of glass bottles. Compared with plastic bottles, its heavy weight makes people feel more trustworthy; and the unique visual effects of frosted glass bottles are far beyond comparison with plastic bottles.
Many perfume manufacturers prefer to use this kind of container to package their products. For example, the Italian BVLGARI women's perfume, its packaging design upholds the tradition of exquisite excellence, with a streamlined frosted glass bottle to highlight its simple lines, the bottle body is The soft emerald green conveys the characteristics of freshness, elegance and friendliness. In addition, it has high gas barrier properties, making glass bottles the preferred packaging material for perfumes and other products that are volatile and easy to lose fragrance.
Cosmetics, especially whitening and nutritional cosmetics, contain a lot of nutrients like food, but they are easily oxidized. This puts forward high requirements on the sealing of the packaging. The barrier of glass bottles is strong, and it is undoubtedly more competent than plastic bottles in protecting the contents.
With the rapid development of modern industry and the continuous enhancement of public environmental protection opinions, paper packaging has become more and more widely used in cosmetic packaging products, and the demand is increasing. Vacuum aluminized paper is one of them. Aluminized paper is mainly composed of base paper, aluminum layer and coating. Because of good gloss and smoothness, good flexibility, high fastness of sprayed aluminum layer, beautiful and environmentally friendly. The main consumer group of cosmetics is women, and the exquisite packaging of cosmetics greatly affects the status of cosmetics in women's minds and their preference for specific brands. Vacuum aluminized paper printing transparent colorful inks can reveal the noble and rich metallic luster, and at the same time give people a kind of psychological hint: after using this kind of cosmetics, you can also be radiant and easy to print. Vacuum aluminized paper is easy to carry out laser holographic processing and has a good anti-counterfeiting effect. According to the needs of different cosmetics, flashing laser LOCO or specific beautiful patterns can be printed on the outer packaging, which is not only beautiful, fresh and easy to identify, but also discourages fake and inferior products. But as far as the entire cosmetics market is concerned, packaging materials are still mainly plastic and glass.
Wuxi Meishang Packaging provides cosmetic packaging services, please contact us if you need it.
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